Effective Date: [7/16/2025]

Welcome to the official website of Shenzhen GUORUI Electric Co., Ltd. (“GUORUI Electric”, “we”, “our”, or “us”). We are committed to protecting your privacy and handling your personal data in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) for EU/EEA users, the Personal Information Protection Law (PIPL) in China, the Act on the Protection of Personal Information (APPI) in Japan, and other relevant regulations.

This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with our website.

1. Information We Collect

1.1 Information You Provide Directly

  • Name, email address, phone number, company name, position, country or region;
  • Information you submit via contact forms, inquiries, subscriptions, or other direct communications.

1.2 Information Collected Automatically

  • IP address, browser type, operating system, device information, pages visited, time spent on our website;
  • Cookies and similar technologies for analytics and site functionality.

1.3 Sensitive Personal Information

We do not actively collect sensitive personal data (e.g., race, religion, health data). If you voluntarily provide such information, it will be processed in accordance with applicable law and with your consent.

2. How We Use Your Information

We process your personal data for the following purposes:

  • To respond to your inquiries and requests;
  • To provide quotations, product details, and after-sales service;
  • To improve our website, products, and services;
  • To send you marketing communications (with your prior consent where required);
  • To comply with legal obligations and regulatory requirements;
  • To protect our legitimate business interests, such as fraud prevention and website security.

3. Sharing and Disclosure of Information

We do not sell or rent your personal data. We may share your data under the following circumstances:

  • With authorized employees within GUORUI Electric;
  • With trusted third-party service providers (e.g., logistics providers, IT service providers);
  • When legally required to comply with applicable laws or respond to lawful requests from government authorities;
  • In the event of a business transfer such as a merger or acquisition.

All third parties processing data on our behalf are required to adhere to confidentiality obligations and adequate data protection measures.

4. International Data Transfers

For international users (EU, US, Japan, etc.), your personal data may be transferred to and processed in China, where our headquarters is located. We ensure all necessary safeguards are in place, including Standard Contractual Clauses (SCCs) or equivalent mechanisms, to protect your data in compliance with GDPR and other applicable laws.

5. Your Rights

5.1 Rights for EU/EEA Users (GDPR)

  • Right to access your personal data;
  • Right to rectify inaccurate or incomplete data;
  • Right to erasure (“right to be forgotten”);
  • Right to restrict or object to processing;
  • Right to data portability;
  • Right to withdraw consent at any time;
  • Right to lodge a complaint with your local Data Protection Authority.

To exercise your rights, please contact us at gr@guoree.cn.

5.2 Rights for China Users (PIPL)

  • Right to know and decide on the processing of personal data;
  • Right to access, correct, delete your data;
  • Right to restrict or refuse certain data processing;
  • Right to withdraw your consent.

5.3 Rights for Japan and Other Regions

We comply with APPI in Japan and other local regulations, ensuring your right to access, correct, or delete your data.

6. Cookies and Tracking Technologies

We use cookies and similar technologies for:

  • Website functionality and performance;
  • Analytics to understand website traffic and usage;
  • Marketing purposes (where legally permitted).

You can adjust your browser settings to refuse cookies, but some website features may not function correctly without them.

7. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy or to comply with legal obligations. When data is no longer required, it will be securely deleted or anonymized.

8. Data Security

We implement reasonable technical and organizational security measures, including encryption, access controls, and regular security audits, to protect your data against unauthorized access, loss, or misuse.

However, no system can guarantee absolute security; you use our website at your own risk.

9. Children’s Privacy

Our website is not intended for individuals under the age of 16. We do not knowingly collect data from children. If you believe we have inadvertently collected such data, please contact us for prompt deletion.

10. Third-Party Links

Our website may contain links to external sites. We are not responsible for the privacy practices or content of third-party websites. Please review their privacy policies before providing any personal information.

11. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy periodically. Changes will be posted on this page with an updated effective date. We encourage you to review this Policy regularly.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing practices, you can contact us:

Shenzhen GUORUI Electric Co., Ltd.
Contact Person: Marissa
WhatsApp: +86 159 0755 1032
Email: gr@guoree.cn
Address: Guorui Industrial Park, No. 3 Dayang 2nd Road, Yulu Community, Guangming District, Shenzhen, China